What is the difference between keywords and adwords

This is key: Your AdWords account allows you to view the exact search terms that triggered your ads. Not only that, but you also possess the power to tailor the keywords, i. Conversely, you also have the power to block keywords, i. By leveraging this power, you optimize your chances of connecting with the best customers possible. Next week, she opens up her account to see how the campaign is doing. From her Campaigns tab, she clicks into her search campaign.

From there, she clicks on the Keywords tab along the top of the page. She goes straight to the Search Terms button to look at what kind of searches are bringing traffic to her ads. Five search terms with clicks are listed — which means these five searches triggered her ad to be shown, and then the consumers clicked on the ads and visited her website.

With a quick glance, Jenna sees a massive problem. She definitely wants her ad to show up on 1 and 2, but 3 and 4 have nothing to do with her business — and what the heck is going on with 5? Part of the problem here is that the keywords on her account were set to the loosest match type, broad match.

This means that any search that includes her keyword, or is synonymous or related, are fair game. Obviously, potential gardeners and conspiracy theorists are not the type of potential customers Jenna wants. Fortunately, Jenna is not at the mercy of internet wackos. First, the purge: she examines the search term list and makes a list of the specific terms she no longer wants her ads to show up on.

Second, she goes to her Negative Keywords subtab and adds the irrelevant search terms as negative keywords. She will never spend another dime on a click from a search that includes any of these new negative keywords.

She also adds some more good keywords like florist seattle wa and flower shops in seattle to her campaign so that she can better reach the most relevant customers on the searches they do. As Jenna continues the process of reviewing and refining her keywords and negative keywords, the search terms she shows up on will continually improve.

Likes include wine, karaoke, poker, ping-pong, perfume, and poetry. Home Blog. Keywords vs. Search Queries: What's the Difference? Last updated: December 8, Paid Search Marketing. As search marketers, what we target are keywords. In SEO , we target these abstractions by optimizing on-page content using the keywords in URLs, title tags, body copy, image file names, meta descriptions and so on , by building inbound links with keywords in the anchor text, etc.

If you have been reading up on online marketing, chances are there are a few key words you have seen over and over. Chances are, like I once was, you are left scratching your head wondering what these words mean. Why do I need them and how do they work?

Search engine optimization SEO is the act of optimizing your website in an effort to achieve the best possible ranking in organic search results. Top organic search listings appear first because they are highly relevant to your search and Google recognizes the website as the authority. Advertisers cannot pay to place their site higher in organic results. Go to Google. Do you see yourself on the first page?

Do you see yourself at all? Chances are, you rank for some common keywords related to your field but not all of them. The goal of an SEO campaign is to establish your website as the authority and ensure you rank for as many relatable keywords as possible.

When a user types a search query in the search bar, Google does an inventory of all of the webpages it has on file. It looks for the websites that have the most relevant information and presents those to the user. In order for a page on your website to rank for a search term, it needs to be easily readable by Google, have relevant content and a good reputation. In order for SEO to work, you must optimize your website based on these key factors.

Google AdWords also known as pay-per-click is a platform run by Google that allows companies to advertise their website in search results when a user searches for a specific keyword.

These ads show on the top of the search results page, as well as the side.